The European Tea Society is an inclusive organisation whose mission is to create and inspire excellence in the speciality tea community through innovation, research, education and communication

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Many people have tried to define Speciality Tea, many people think that this is impossible to do. We offer our thoughts on how we would define ‘Speciality Tea’

“Speciality Tea is not only a product or range of products, but it is a movement, an idea, an inspiration, a community and a quest for excellence at all levels of the value chain.

Where it is a product, it includes all teas, black, green, white, oolong, matcha, as well as rooibos, fruit and herbal infusions and tisanes, which are grown, processed, blended, brewed and served with a high degree of dedication, passion and care, to ensure the ultimate consumer enjoys an enhanced beverage experience.



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