FUTURE WEBINARS

Coming soon

MOST RECENT WEBINAR

Tea’s USP: The Health and Wellness Advantage

 
 

This webinar, held on 17th April, was presented by Edi Obiakpani-Reid, who is the owner of Baiji, a small herbal tea brand based in East Sussex.


How can the image of tea be turned around and made to be as desirable as coffee? This presentation explored how health and wellness have been successfully integrated into marketing campaigns to improve the reach and visibility of tea as a commodity on the same level as coffee.

A woman behind a stand where there are some tea boxes

Edi Obiakpani-Reid

 
 

ESTA INFORMATIVE WEBINARS

The future journey of ESTA

 

Webinar held on 20th March, 2024

A panel of ESTA directors talked about and answered questions on the future journey of ESTA and some of the components and initiatives which will be part of our new three year strategic plan. We discussed and took questions on: Research and Development, Education, Events, Collaboration, Tea Quality, Communications, Competitions, Innovation.

 
 

ESTA Open Forum

 
 

Webinar held in January 2022.

David Veal, Bernadine Tay, Alexis Kaae and Oscar Woolley discusses progress made in 2021, outlined the plans for 2022 and took comments, questions, suggestions and ideas from the participants.

 
 

Our New Tea Certification Programme Revealed

 
 

Webinar held in January 2021.

Panelists Nigel Melican, Alexis Kaae, Bernadine Tay and David Veal explained the Tea Certification Programme, introduced the first module, talked about the future of education and answered the many questions put forward by the attendees.

 
 

European Speciality Tea Association

Who we are and What we do

Our Mission, Vision, Values and Promoting Speciality Tea

 
 

Webinar held in July 2020.

Panelists from our Board of Directors presented why we changed our name to the European Speciality Tea Association; more about our mission and values; how we will be doing more to promote speciality tea in the future; and how you can get involved.

 

PAST WEBINARS

Past webinars are able to be viewed only by ESTA members as a benefit of their membership.

If you would like to join ESTA please go HERE

2023

  • Tea Authenticity - Professor Chris Elliott, Dr. Di Wu and Dr. Terry McGrat

  • Growing Tea in England. A truly unexpected journey - Jo Harper

  • A new generation of speciality tea growers from Myanmar - Joyce Maina, Lin, Mynt Mynt, San Min Tun 

  • The Importance of Water Quality in Tea - Christos Gkosdis

  • People who make tea: Women from Satemwa in Malawi who make tea - Alice and Mary, and Alexander Kay

  • Nepal's re-evolution in tea: How young tea makers are transforming the Nepali tea industry - Nishchal Banskota

2022

  • Exploring Turkish Tea Production and Consumption - Dr. Saziye Ilgaz

  • Finding a Unique Selling Point in Tea - Jon Cooper

  • Maximising Opportunities with Tea in your Beverage Business - Marco

  • The Portuguese Love Affair with Camellias and Tea - Nina Gruntkowski

  • African Speciality Teas : Addressing Quality Assessment & Route to Market - Joyce Maina

  • Spreading the Production of Specialty Tea in Kenya - Boaz Katah

  • The Glory of Darjeeling - Rajah Bannerjee

  • Tea’s Chaotic, Fragmented Markets are a Matter of Taste - Dan Bolton

  • The many Flavours and Functions of the Honeybush Plant and the Challenges of its Sustainable Cultivation - Daniel Fourie

  • Japanese Export Trends in the European Market - Anna Poian

  • Back to the Future: Past and the Future of Speciality Tea - Tim d’Offay

2021

  • Flavour Perception and Experience. A Multisensory Approach - Dr Ali Amidi and Dr Qian Janice Wang

  • European Tea Growers Association and the challenges and opportunities of growing tea in Europe - Monica Griesbaum

  • Rooibos: History, Present and Future…. as the next Speciality Tea? - Anton Louw

  • Climate & Social Sustainability Initiatives at Jalinga Tea Estate, Assam - Ketan Patel

  • Tea Cultivation and Production in Europe - Maksym Malyhin

  • The Challenges of Importing Speciality Tea from China - Anne-Katrin Witt and Maximilian Frick

  • Value Chain: Pricing Challenges - Will Battle

  • Direct Trading: Past, Present and Future - Nishchal Banskota

2020

  • A Consumers Journey to Speciality Tea - Lucy Chappell

  • A Tea Producers Journey to Speciality - Alexander Kay

  • Linking Speciality Producers to Consumers - Joyce Maina

  • The History of the World Tea Expo and Upcoming World Tea Virtual Summit - Faithann Bailes and Tim Mclucas

  • The Rise of the RTD (Ready to Drink) - Rona Tison

  • Tea Vulnerabilities, Retail Realities and the Way Forward - Dan Bolton

  • Using Social Media for your Tea Business - Rebecca Bate

  • Working Directly with Growers - Elyse Petersen